Tue May 26th 2020: 06:44:05

Recent Publications

  1. Project TRaC (Tracking Results Continuously)

    Project TRaC comprises of population-based multi-round tracking surveys that enable PSI/Tanzania to examine key indicators with greater frequency and faster turn-around times than allowed by traditional ‘knowledge, attitudes and practices’ (KAP) surveys. Project TRaC also incorporates segmentation analysis – dividing the at-risk population into those that perform a desired behavior, such as consistent household treatment of water, and those who do not, and identifying the factors that influence or correlate with desired behaviors. Evaluation exercises correlate changes in opportunity, ability, motivation and behavior with exposure speci¬fically to social marketing activities.

    Project MAP (Measuring Access and Performance)

    Project MAP employs lot quality assurance sampling and geographic information systems technology to assess product availability and accessibility using pre-defined criteria for coverage (the proportion of a geographic area in which health products are available), and quality of coverage (the proportion of an area in which health products are available and conform to additional minimum standards). PSI/Tanzania conducts two MAP surveys a year, among general retail outlets, and a more targeted survey for condom availability among high risk outlets such as bars, nightclubs and guest houses.

    Project FoQus (Framework for Qualitative Research in Social Marketing)

    Project FOQuS is the process of discovering and refining an idea into a complete description for guiding intervention design and branding a product, service, or behavior. It uses qualitative research to facilitate more effective social marketing activities and give voice to the target audience. Project FOQuS is well designed to help the marketing teams with more targeting and structured information about the target audience that guides the marketing process. PSI/Tanzania conducts project FOQuS to (i) help the designing of the marketing process and (ii) to develop marketing concepts (iii) to improve scales for quantitative studies.